Building a website can be a daunting task, but the real challenge is to maintain it. The problem with most of the website owners is that they feel that their job is over when their website is built. The fact is that the job of maintaining the website starts once the website development is completed.
There are chances that some technical issues may arise when the website is not maintained properly. The website should be looked after by experts to ensure that there are no broken links and the site works well all the time. Regular website maintenance helps to improve the website’s effectiveness, prevent hacking, and avoid technical problems also.
Let’s have a look at the 4 most common website maintenance mistakes we make:
1. Not updating content
If you possess a dynamic website, you would need to add fresh and informative content from time to time. It will help in improving SEO results as Google shows those sites on top of search engines that update their content on a regular basis.
Do you see a point in having a website with 6 months old news and a link to Facebook page that was updated 1 year ago? It, actually, makes no sense at all. Having broken links on your website make the clients feel that you do not care about your own site and they may assume that you don’t care about your own image. They will also feel that you do not care about the clients also. This creates a bad impression of your brand.
2. Using Insecure Passwords
Security is of utmost importance when it comes to website maintenance services. Using your spouse’s name or child’s name as a password would really sound cute and easy to remember, but it makes the hackers’ task easier. They can easily identify the password and hack your website. Make sure that you pick a phrase along with alphanumeric characters.
On the other hand, change the admin user name from default “admin” as it adds extra security to your website.
3. Neglecting Comments
You can fill up the comments box with some spam as well self-motivation. This will encourage the users to ask questions and engage the audiences.
4. Too much text
Remember that reading a website is totally different from reading a book or a newspaper. Usually, users scan the text rather than reading it on a web page. If your website has too much content on each page, visitors would skip over it.
Part of website maintenance regimen should be updating of content and making sure that the content is up-to-date and easy to read. Add relevant images to your content to make it user-friendly. Hiring a website maintenance company ensures that your website is up-to-date and they take backups from time to time so that if something happens to your website, you would not have to start from the scratch.